Vivderma offers premium skin solutions and care, using their exclusive DERMAHEALTH Biomimetic Skin Complex™, crafted from a clinical environment. We made Vivderma’s Magento site super-fast, clean, and easily navigable, reflecting their ethos of providing immediate gratification whilst giving long-term results.
UX and Research
Enabling users to filter by Category, Concern, or Range within one click, without scrolling down, was essential to create a flawless user experience. We wanted to resemble the immediate effects and easy application of the products in the site’s UX.
Emulating Vivderma’s sophistication, we designed around the products and their packaging, making sure the fresh, clean vibe was reflected throughout the site. Vibrant call to actions spiced it up, giving an exciting and fun sense of oomph to the design.
It’s tough getting the right balance of clinical information alongside a down to earth and friendly tone of voice. We tailored the copy to match Vivderma’s dermatological knowledge, products, customers, and we optimised the copy to keep Google happy too.
Lengthy checkouts decrease conversions, so we made sure the user can enter the website and get to the checkout within just four clicks. We continued this ease of use by ensuring all elements were clear; information can be acquired effortlessly.