Rude Christmas Jumpers needed a fast, effective way of selling a range of seasonal jumpers with risqué slogans. Each design intended to shock, so we had to adapt quickly and launch a full content, social media and search engine optimisation campaign in just a few months that would reflect and compliment this unusual brand.
We helped develop a new brand for Rude Christmas Jumpers, then designed a slick, contemporary website. Our design team created a large, varied range of visual assets for use across numerous social media platforms.
We created a simple but effective Magento eCommerce website to make it easy for users to make purchases on mobile and desktop. We even installed a Royal Mail plugin to make it super easy to pick and post orders.
Social media strategy
We made our budget work super hard with strategically targeted, creative paid social advertisements. The result? An extremely cost effective social campaign generating high engagement and reaching over 210,000 people in just a few months.
With tight weekly deadlines and a competitive seasonal keyword, we had to act fast to produce a content strategy and a series of on brand content. We produced articles that would entertain, amuse and hammer home vital SEO keywords.
We worked diligently producing content; optimising meta information and doing everything we could behind the scenes to optimise the site for valuable keywords. Our efforts worked a treat, generating several first page results in no time.
The nature of the products meant that visuals were vital, so we set up Google Shopping integration and managed an AdWords campaign as another avenue of promotion. With careful monitoring and ad keyword selection, we managed to generate thousand of high quality visits to the site.
The brand was in its infancy when we got involved, so we worked closely with the client to develop a suitably seasonal logo and brand identity. We kept things light and captured the jolly Christmas spirit of the business throughout our branding.